Short answer: Log in to Spotify for Artists, go to Music then Upcoming, pick an unreleased song and fill out the pitch form at least 7 days before release. One pitch per song. Spotify's editors decide. You can't pay for this, and pitching doesn't guarantee placement.
Step by step
- Deliver your song to your distributor early so it appears in Spotify for Artists as an upcoming release. Spotify also lets you get unreleased music into Spotify for Artists through its supported routes.
- Log in at artists.spotify.com. You need Admin or Editor access on the artist team.
- Go to Music, then Upcoming.
- Choose a song and complete the pitch form.
- Submit at least 7 days before release.
Songs and videos are pitched separately. Video pitching is rolling out gradually, and eligible videos must be official music videos or performances, delivered by your label or distributor or uploaded through Spotify for Artists, and unreleased or released within the past 7 days. Video pitch is under Video & Visuals.
Why 7 days matters
Spotify says if you pitch an unreleased song at least 7 days before release, it will add that song to your followers' Release Radar playlists, and you can pin it to your This Is playlist if you're eligible. Release Radar updates every Friday. If you don't pitch, Spotify chooses which song from the release goes into Release Radar. So pitching is useful even if the editors pass.
What the form asks and how to answer
Spotify says more detail gives your song a better chance. Typical fields cover:
- Genre, sub-genres, mood and instruments.
- Culture or language where relevant.
- The story behind the song.
- Your marketing plans.
Strong answers are specific and honest:
| Weak | Strong |
|---|---|
| "A heartfelt journey" | "Late-night R&B, 90 BPM, minimal drums, about leaving a city" |
| "I'll promote it on socials" | "Video drops 2 days before, 3-city run in the month after, small ad budget on the chorus clip" |
| "Fans love it" | "Closed our last show with it, 4,000 live listens before release" |
Don't use a pile of adjectives. Don't claim what isn't true.
One pitch per song, every release
Each pitch is for one song. Pitch every release you put out. Spotify says it will pick the Release Radar track if you don't.
After you pitch
You won't get a yes or no email. If an editor adds your song, you'll see it in Spotify for Artists. Spotify says pitching doesn't guarantee placement. Keep going with your own plan.
What helps editors say yes
Based on what published guides agree on:
- A finished, professional song.
- Clear genre and mood.
- Momentum: a growing audience, press, live shows, a collab.
- A real marketing plan.
- A consistent release cadence.
Common mistakes
- Pitching after release. The tool is for unreleased songs.
- Choosing the wrong genre or mood.
- Skipping the form details.
- Expecting a reply.
- Paying someone who "guarantees" an editorial add. Spotify says those services violate its terms.
Label-only pitches
Spotify notes some song pitches are label-only. If you're independent, you pitch through your artist team on Spotify for Artists as above.
What we'd do
Pitch every single, 10 to 14 days early if you can. Write the form like a one-paragraph press note. Then treat the editors as a bonus and put your real effort into independent curators and your own audience.
FAQ
Can I pitch after the song is out?
The song pitch tool is for unreleased songs. Plan ahead.
Can I pitch multiple songs?
Each pitch is for one song. You can pitch each upcoming release.
Do I need a label?
No. Any artist with Admin or Editor access in Spotify for Artists can pitch.
Can I pay someone to get me on editorial?
No. Spotify says services that promise placement for money violate its terms.
How many editors read my pitch?
Spotify doesn't publish that. Write it as if a busy editor reads it in under a minute.
What if my song doesn't get picked?
You still get Release Radar reach if you pitched at least 7 days early. Move on to independent curators.
Vet the playlist before you pitch it.
Paste a Spotify playlist link and get the evidence in about 30 seconds. Free account, 5 free pitches, no card.
Scan a playlist →