How to Find Spotify Playlist Curators in Your Genre (and Their Contact Info)

Seven ways to find curators

1. Search Spotify by genre and mood. Type specific phrases: "dark indie pop," "late night R&B," "bedroom pop for studying." Switch to Playlists and open the ones that come up.
2. Reverse-engineer similar artists. On artists who sound like you, check the "Discovered on" section of their Spotify artist profile. Those playlists already drive listeners to your lane.
3. Check curator profiles. Click the playlist owner. See their other playlists, followers and links.
4. Look at playlist adds on new releases in your genre. Notice which playlists add similar songs the week of release.
5. Use submission platforms and directories. They list curators who accept music and sometimes show response rates.
6. Search social. Many curators run Instagram, TikTok or Discord communities. Search the playlist name.
7. Use research tools. Playlist search tools can filter by genre, follower range and activity. Verify what they show.

Where curators hide their contact info

• Playlist description (email, Instagram handle, submission link).
• Curator's Spotify profile bio and linked accounts.
• The playlist's cover art (some print a handle).
• Their linked website or Linktree.
• A submission form or platform profile.

If none exist, assume they don't take outside submissions.

Filter by size

Big playlists get hundreds of submissions and rarely reply. Small and mid-size playlists reply more often and are less likely to be botted. Start with 1,000 to 50,000 followers, then add a few bigger ones.

Vet before you add them to the list

A real curator usually has:

• Followers that fit their own audience. (A 10,000-follower playlist from a profile with 5 followers is a flag.)
• Songs added over time, not 50 in an hour.
• A mix of artists with real listeners.
• A clean description, not "DM for placement."
• A real name or brand, an Instagram or site.

Several of these signals together tell you more than any single one. See our guides on spotting fake playlists and how bot checkers work.

Build an outreach sheet

Make a spreadsheet with: playlist name, link, genre, followers, curator, contact, last updated, vet notes, date pitched, reply, result. Update after each send. Over a few releases it becomes a CRM you reuse.

Don't buy curator lists

You don't know how they were collected, how fresh they are or whether the playlists are real. If you use a list, vet every row.

Five mistakes that waste your outreach

1. Pitching playlists in the wrong genre.
2. Chasing only the biggest playlists.
3. Skipping the vetting step.
4. Sending the same message to everyone.
5. Not tracking replies.

What we'd do

Build a list of 40 in an afternoon. Vet them. Cut to the best 25. Pitch the week of release. Keep the ones that reply and add similar playlists for the next release.